Many factors contribute to the success of Military Internet Advertising. One of those factors includes accessibility. Smart phones, tablets and e-readers have made internet access at home, work and within the community commonplace. Another element to consider with military internet advertising is the quality and relevance of site content. Military community members are visiting the military base websites for military news and information, local military events, exclusive military offers and veteran job opportunities, all very important factors to the military audience. The value of this content, in combination with the ease of accessibility has made military internet advertising an instrumental tool when targeting the military audience. Another dynamic to consider with military internet advertising is that the geographic reach is limitless. Notably, the advantage of military internet advertising translates to a worldwide reach including, but not limited to service members that have deployed overseas, but are still interested in their home installation’s news and events. Finally, the ability to interact and attract the military consumer through digital advertising is in itself, an advantage that contributes to the success of military internet advertising. The ability to respond immediately and click through to your website to connect with your brand, campaign or career opportunity is invaluable. Additionally, the military consumer has proved loyal to companies that recognize military sacrifice. Military internet advertising will connect you to military consumers that will frequent your website time and again. Thus, military internet advertising is an essential piece of any military campaign.