Military marketing via email opportunities through the consumer-based website MilitaryShoppers.com, a  focused website that highlights product and service discounts and extends special offers to military families, active duty, retired and reserve military members. Key features that attract people to the site are monthly commissary flyers, military contests, military charities, message boards, and special pages geared towards the military lifestyle.

Military advertising is accepted on the home page and military specific category pages, and may include contest sponsorship and broadcast emails to registered members that have requested to be on the email list. The website is promoted off-line in the Commissary Specials flyers. Advertisers have access to the opt-in email list with specific schedule. Opt-in email has become the industry standard for good email marketing.