TARGET MILITARY FAMILIES WITH PRECISION USING Military Direct Mail

Military Direct Mail is one of the most trusted and effective ways to reach active-duty families residing on military installations across the country. With access to over 164,000 verified addresses, you can connect directly with military households across all branches of service—Army, Navy, Air Force, Marine Corps, and Coast Guard—at the places they call home.

This up-to-date database is refreshed monthly to ensure accuracy and high deliverability. Ideal for brands offering products, services, or programs tailored to the military lifestyle, Military Direct Mail gives you the power to land in the hands of military families with intention and purpose.

OVERVIEW

  • Total Addresses: 164,000+

  • Base Rate: $135/M

  • CASS Rating: 99%+ deliverability

  • File Type: Address only (no names)

  • All branches included

  • Updated monthly

TARGETED DEMOGRAPHICS

Our Military Direct Mail file includes highly engaged, upwardly mobile families:

  • Age Breakdown:

    • 18–25 years: 52.3%

    • 26–30 years: 20.6%

    • 31–35 years: 12.1%

    • 36–40 years: 9.5%

    • 41+ years: 5.5%

  • Education & Employment:

    • 100% Employed

    • 100% Married

    • 94% have a high school diploma

    • 16.9% have a bachelor’s degree

    • 70% have a working spouse

  • Children in the Home:

    • 0–5 years: 43.2%

    • 6–11 years: 32.4%

    • 12–18 years: 24.4%

SELECTION OPTIONS

Customize your Military Direct Mail campaign to fit your targeting goals:

  • Military Installation – $10/M

  • SCF/Zip/CAR-RT – $10/M

  • Branch of Service – $10/M

  • Key Codes – $10/M

  • Title Line – $10/M

  • Running Charges – $10/M

DELIVERY FORMATS & FEES

  • CD: $35

  • E-File: $50

  • FedEx Shipping: $25

  • Rush Service: $100

Two sample mailing pieces are required for each order.

ORDERING DETAILS

  • Minimum list order: $1,450 (up to 10,000 addresses)

  • All orders are for one-time rental use only

  • Allow 7 business days for processing

  • Deliverability Guarantee: If undeliverables exceed 8% (excluding vacancies), credit will be applied for the overage. Returned mail must be submitted to qualify.

WHY MILITARY DIRECT MAIL WORKS

  • Puts your message physically into the hands of military families

  • Reaches consumers with steady income, purchasing power, and loyalty

  • Delivers highly personalized campaigns that break through digital clutter

  • Perfect for insurance offers, education, health services, retail, financial products, and more